Born in Oakland, California on October 29, 1949, John Markoff grew up in Palo Alto, California and graduated from Whitman College, Walla Walla, Washington, in 1971. He attended graduate school at the University of Oregon and received a master’s degree in sociology in 1976. Markoff has written about technology and science since 1977. He covered technology and the defense industry for the Pacific News Service in San Francisco from 1977 to 1981; he was a reporter at Infoworld from 1981 to 1983. Diving more into technology writing, he became the West Coast editor for Byte Magazine from 1984 to 1985, and wrote a column on personal computers for The San Jose Mercury from 1983 to 1985. From 1985 to 1988, he worked for The San Francisco Examiner. Markoff joined The New York Times in March 1988 as a reporter for the business section. He has also been a lecturer at the University of California at Berkeley School of Journalism, and an adjunct faculty member of the Stanford Graduate Program on Journalism.
The Times nominated Markoff for a Pulitzer Prize in 1995, 1998, and 2000, while The San Francisco Examiner nominated him for a Pulitzer in 1987. In 2005, Markoff received the Loeb Award for business journalism with a group of Times reporters. 2007 was a big year for Markoff. In addition to sharing the Society of American Business Editors and Writers Breaking News award, he became a member of the International Media Council at the World Economic Forum, and was also named as a fellow of the Society of Professional Journalists, the organization’s highest honor. In June of 2010 The New York Times presented him with the Nathaniel Nash Award, which is given annually for foreign and business reporting. In 2013 he was awarded a Pulitzer Prize in explanatory reporting as part of a New York Times project on labor and automation. Now, Markoff is married and lives in San Francisco now. At the same time, he also writes for the science section for The Times from Bay Area.
Synced: You grew up in Silicon Valley and lived in a house near Larry Page and Steve Jobs, witnessing the rise of Silicon Valley, and you have written about technology for decades. During these years, which breakthrough do you consider as the most important one in technological history?
Markoff: For my whole career, I think it’s probably the microprocessor chip at the very beginning. It’s a question of scale and the evolution of microprocessor chip. At certain point they can put all the basic components of a computer on a single piece of silicon. That really created a cost change that created a technical revolution that lead to personal computing. In my history, I think that has been the most significant thing. It has got more and more powerful and less and less expensive, just driving itself out to society.
Synced: For the past decades, the computer development is always follow Moore’s Law, but it seems to come to an end. How do you think?
Markoff: First of all, people have predicted the death of Moore’s Law for many times, including me. We are getting to a point where Moore’s Law seems to be slowing down. It’s really interesting. It hasn’t stopped, but for most of the industry in the last two or three years, the cost of per transistor stopped falling. That’s very significant because it’s about exponential. Things get faster and faster, cheaper faster. And the cheaper faster is what has driven the technology out into consumer applications. You turn the crank; you go from laptop, to tablet, to smart phones. If you can’t get for free, it doesn’t mean the progress stops, but it means you weigh on human innovation. So that’s kind of exciting in a way, because there will be breakthroughs, but they won’t come for free.
At the end, it will have less impact on society. For example, people like Ray Kurzweil have argued that you are gonna basically get a continuous explosion of technology. And I actually think it’s more episodic. There are these rapid advances and plateau that require another technical breakthrough, maybe quantum computing. I watched very carefully, but workable quantum computers are still long way away. There’s a debate. There’s a Canadian company that claims to have a usable quantum computer called D-Wave. I follow the debate and I decide not to write about D-Wave until there are refereed papers in Science or someplace like that, because I don’t entirely trust them.
D-Wave is a quantum computing company, based in Burnaby, British Columbia, Canada
Synced: As a reporter, you seem to have an uncanny snack to sniff out the most important technical trends and directions, evidenced in your earlier reporting of the internet, the Google self-driving cars, etc. Is there a methodology you could share with us reporters — or even more broadly as interested citizens — how to develop a sensitivity that would capture the pulse of technology?
Markoff: First of all, I can’t tell how many stories I felt like I’ve missed. Like, let me give you a good example. I was actually in the Google Garage, right after they moved to the garage and I didn’t write about it. And I still irritated by that. And the reason I didn’t write about it was there were six different search engines then. Maybe there were more than six. I had no idea which one was gonna be the successful one and I was too lazy. So it really irritates me. I knew these guys when they just starting out. It would look really good if I wrote about them. So I think part of it was timing in my case. I grew up with a generation of computer designers, ended up having a big impact on the world. In a sense, I was really lucky in terms of a technology writer. I spent a year at Byte Magazine in the early 1980s and Byte was sort of the technical hobbyist magazine. That was my familiar witch’s degree that allow me to go very deep in my technical reporting and learn things about architecture. I think that was my advantage. I never got a computer science degree, but by reporting at Byte, I was able to get a technical advantage over other reporters. I was always more interested in the designers, so I spent my time literally hanging out with the guys who were doing the designs. They were my age. I came of an age as a reporter at the time the Homebrew Computer Club. It was a very exciting time. It was more actually about hobbyist culture than it was about industry. I mean, the personal computer first came out like a fantasy amplifier. There was a whole group of young people just wanted get their hands on this computer. They didn’t even know what they wanted to do with it. It just seemed like the most exciting thing around. I was covering that. So it’s timing more than anything else.
Synced: Right now is it a good time for us?
Markoff: There’s probably a group of twenty years old out there doing the next. If I can start over, for example, I would focus on CRISPR. It was simultaneously invented in MIT and Berkeley. But I think CRISPR is gonna transform the world as early microprocessor did, for good or for ill. I just don’t have the background of biological science, which is frustrating to me. I’ve done some reports in gene sequencing, and I walked into those stories. You know I can walk into any IT situation, and ask intelligent questions. But when I walk into the biological labs, I got very nerves, because I don’t have the grounding. It’s frustrating.
Synced: In your opinion, in current reports about AI, is there anything that needs improvement? What kind of reports about AI do you see in the future?
Markoff: What’s happening in America in the last ten years is this explosion of news organizations mostly on line. They cover technology. So there’s a wealth of reporting. So quantity is not the problem. But it’s uneven of the quality of the reporting. A lot of them focus on sort of business and consumer stuff and it’s not focusing on technical detail. The art form is a good explanatory reporting on science and technology and I try as hard as I can. It’s essential that, the society needs journalists actually watch these things and explain them. And I’m not too pessimistic that I think there’s such a vastly covered everything that sending to me how much has changed in the last decade.
I expect to see a lot of sensationalism. AI is been so much covered by Hollywood. They are intense to shape our view of what machines do, and causes us basically our expectations are too high, largely because of the Hollywood movies. So I think one of the best things journalists could do is give us a real view of exactly the technology is.
As the public started to realize that AI’s super intellect might surpass human beings’ intelligence, a question like “Will AI’s super intelligence take the place of human being’s survival skills?” emerges to the surface. Markoff had the same question before. He shared his experience in an electric shaver factory in the Netherlands. 128 machine arms were doing the same work men and women used to do with a more yoga-kind of agility. The operations that the camera guided them were way better than the most skillful worker. Machine arms swung through two assembly lines, drawing three eclipse curves, and then plugged the product parts into the tiny holes that human eyes could not see. These machine arms ran crazily fast, so they would be put into the glass cabinets in order to prevent their managers from getting hurt. Machine arms kept working for three time a day, 365 days a year without rest. These machine arms were seen as the ideal assembly “workers,” and they did not need payment as sophisticated workers did. It seemed as if AI was taking over.
Nonetheless, after a long time of reporting and investigating, Markoff realized that there were jobs that could not be replaced by automation. In 2010 and 2011, Markoff wrote about e-discovery, a software that had stronger ability in reading legal documents than humans. Many people’s first reactions included, “this software will affect the legal labor market.” But, it did not. The actual job of a lawyer could be identified to 12 things, including counseling, going to trial, and convincing juries, document reading among others. From this perspective, automation machines only automate one tiny part of the task, not the entire task. This was why Markoff also states that even though there were machines that could write stories and paint, skilled jobs like journalists and lawyers would not be replaced by AI technologies in short term. In this way, even though Artificial intelligence seemed to be taking over many aspects of the work, not all jobs will be replaced by machines.
AI vs. IA
In addition to the conflict between machine automation and human’s skills, Markoff discussed the relationship between AI and Intelligence Augmentation(IA). AI researchers focused on developing technologies that mimic human’s capabilities, while IA researchers paid more attention to Human Computer Interaction, utilizing computing to extend human’s intelligence ability. Popular robots can be counted as a subset of AI, but most of the technologies the public use were all from IA research. Even though AI and IA seemed incompatible, Markoff mentioned that there was not a clear cutting line between these two fields due to the deeper functionality intersections between them. For example, self-driving car is a good IA model, using AI to enhance human’s capabilities. However, Markoff added, “if you can basically make completely self-driving cars, you need fewer cars, you need less parking space, you can redesign cities. At the same time, you lose millions of millions of jobs.” To him, this is one of the interesting dichotomies that rise when the technologies of AI overlap with those of IA. “It’s a puzzle basically,” Markoff added.
Reporting about AI
At the end of the interview, Markoff expressed his opinions about reporting about AI. He thought that even though there were considerable amount of news organizations covering technologies, the quality of their reporting was uneven — “A lot of them focus on sort of business and consumer stuff and it’s not focusing on technical detail.” Markoff emphases that people and our society need journalists to observe and explain these things. Regardless of reporting AI or IA, reporting itself is to provide readers a new perspective to view our technologies and prompt readers to think about the impacts our technologies might bring. The best thing for journalists could do is to “give us a real view of exactly the technology is.”
Synced: In your book, you mentioned two distinct technical communities: artificial intelligence and intelligence augmentation. We are familiar with AI, but not so familiar with the concept of IA, because when we talk about IA, many people may think of some Frankenstein style or cyborg, something genetically modified or being planted with electrodes in the brains. So, could you please describe what AI and IA are exactly? What is the relationship between them? What do you expect to see about them in the future?
Markoff: I guess, in terms of communities, it has to do what they focus on as researchers and designers. So the AI community has for a long time basically focused on building technologies that mimic human capabilities, everything from the physical robots, I consider robotics to be a subset of Artificial Intelligence and that was originally true, to all the intellectual things like cognition and reasoning, all the things humans do. IA focuses on using computing to extend humans’ intellectual powers. It started with Engelbart’s group, and Engelbart as a research scientist, basically decided to devote his life to building systems that would allow small group of human intellectual workers to collaborate effectively and basically “bootstrap” human knowledge. That was his passion. Like Internet. If you go back, so the internet is a set of protocol. Basically it’s a set of documents, and they are called RFCs. If you go and read RFC Number 1, the reason for the ARPAnet which was the of the internet was to use Doug Engelbart’s technology remotely. It was called oN-Line System, NLS. So in a sense, that was the first killer app, the very first killer app.
I mean, that was the internet was for initially was to build a set of tools that would allow human knowledge we could use to work more collaboratively, which was a really nice idea. I’ve watched these tools of all over a long time, so his ideas were first borrowed by the researchers at Xerox Palo Alto Research center. You know, Alan Kay worked there to develop personal computer. And then the ideas were coalesced to run the computer called Alto and the software run on Alto. And then both Microsoft and Apple borrowed these ideas and commercialize them. And that was how the computing world was reshaped.
Synced: So you think IA actually shaped most part of the technology we use today.
Markoff: Examples of sort of IA approach, taking technology to extend the human mind. But you know, they are not like black and white ideas. First of all, there are these two communities that generally have philosophical orientation. The AI guys have their view and HCI (Human Computer Interaction) community has been a community that really wants to use computing tools to facilitate humans to work with computers. So I’m not the only one taking this position. I mean, there are some other very interesting computer scientists who have written about this dichotomy. But it’s a paradox, because if you augment the power of a human you also need fewer humans because humans are more powerful. So that was the puzzle I try to work on and try to understand in the book. And I have models basically. I think Siri is a great IA model. It is using AI technologies to extend the human power to basically build a partner for human. And I completely understand that it’s not a black and white issue. The self-driving car issue is a really fascinating one because if you can basically make completely self-driving cars, you need fewer cars, you need less parking space, you can redesign cities. At the same time, you lose millions of millions of jobs. So there’s this really interesting dichotomy and attention basically on the ideas. It’s a puzzle basically; I don’t think there…. I think it’s a good way of viewing the problem and thinking about the impact of technology. That’s sort of what I’m trying to frame.